Human Element helps BB Industries shift to BigCommerce

Human Element supported BB Industries’ migration from Magento to BigCommerce with a flexible, consultative engagement that kept BBI’s internal team in control. The launch gives the stone, tile and concrete supplier a modern B2B commerce foundation built to scale and integrate with core systems.

Why it matters: - BB Industries now has a BigCommerce platform designed to support B2B operations, ERP integration and future growth. - The migration shows how a merchant can modernize eCommerce without handing the entire project to a single outside implementer. - Human Element’s role may be a model for companies that need expert guidance but want to keep internal ownership of key decisions.

What happened: - Human Element supported BB Industries’ move from Magento to BigCommerce powered by Commerce. - The engagement took place as BB Industries prepared to launch a new eCommerce site. - BB Industries kept its internal team heavily involved in the implementation. - Human Element adjusted from a traditional full-service role to a targeted advisory and development support role.

The details: - Human Element provided BigCommerce consultation, theme customization support, B2B functionality guidance, development assistance and technical review of integration decisions. - The project included planning around BB Industries’ ERP connections, including Acumatica and BigCommerce. - Human Element advised on integration best practices and helped evaluate approaches before launch. - The team reviewed proposed integration work and flagged concerns tied to performance and security. - BB Industries worked with a substantial customer-company structure in BigCommerce, including thousands of companies. - BB Industries said the scale reflects the complexity of the business and the need for a flexible commerce platform. - Human Element’s website lists the company as an eCommerce services and digital marketing agency based in Ann Arbor, Michigan. - Human Element was founded in 2004. - BB Industries has served stone, tile and concrete professionals for more than 30 years.

Between the lines: - The engagement reflects a shift from vendor-led implementation to a more collaborative operating model. - That approach can reduce friction when an internal team has strong domain knowledge but still needs technical backup. - The project also underscores how B2B commerce migrations now hinge on platform choice, ERP alignment and launch risk management, not just storefront design.

What's next: - Human Element will continue supporting BB Industries as the company expands and refines its eCommerce capabilities after launch. - BB Industries’ new site now serves as the base for further B2B development and system integration. - The company will likely keep building on the BigCommerce foundation as it grows its digital commerce operation.

The bottom line: - BB Industries got a modern commerce platform without losing control of the migration. - Human Element’s value was not just technical execution, but flexible support at the points where the project needed it most.