Tamatem deepens China ties at ChinaJoy 2026

Tamatem returned to ChinaJoy for a fourth straight year in Shanghai, using the global gaming event to expand partnerships, showcase its growth and reinforce its push to connect Chinese developers with the MENA market. The move comes as the Arab mobile game publisher adds new titles, expands its team and folds in Turkish studio Playable Factory.

Why it matters: - Tamatem is using ChinaJoy 2026 to speed up its global expansion and strengthen ties with China’s gaming industry. - The company is positioning itself as a bridge between Chinese game makers and the fast-growing MENA market. - The appearance comes as Tamatem scales its publishing, technology and local payment capabilities.

What happened: - Tamatem exhibited at ChinaJoy in Shanghai for the fourth consecutive year. - ChinaJoy is one of the world’s largest gaming and digital entertainment trade shows. - The event brought together game developers, publishers, technology companies, investors and industry leaders from around the world. - Tamatem showcased its expanded business and its partnership strategy during the 2026 event. - Tamatem joined ChinaJoy 2026 with Turkish studio Playable Factory after completing its acquisition.

The details: - Tamatem said it has grown across multiple parts of its business over the past year. - The company said its global footprint expanded, its publishing capabilities improved and its team and operations grew significantly. - Tamatem launched three mobile games in 2026. - Those launches expanded the company’s portfolio and reinforced its position as a leading Arabic-language game publisher. - Tamatem said the new games reflect a continued investment in high-quality localized content and its ability to bring international titles to MENA players. - The acquisition of Playable Factory strengthened Tamatem’s publishing, development and live-ops capabilities. - Tamatem said the deal marked a shift from a leading regional publisher to a more global gaming company with broader reach and stronger expertise. - The acquisition also accelerated the company’s growth strategy and expanded its ability to serve global partners. - Tamatem continued to build out its talent base and global business team as its operations scale. - The company also expanded a localized payment infrastructure across the MENA market. - That payment system integrates multiple local payment methods to improve player checkout and help partners reach local users more efficiently.

Between the lines: - China remains one of the world’s biggest and most active gaming markets, which makes ChinaJoy a useful venue for business development. - Tamatem’s larger Arab booth at ChinaJoy 2026 signals both business growth and an effort to raise the profile of the Arab games sector globally. - The company’s presence also reflects a broader trend of more Arab gaming firms entering China. - Tamatem said it is among the earliest Arab game companies to build long-term relationships inside China’s gaming ecosystem. - The company is leaning into its role as a connector between Chinese developers and MENA demand. - Hussam Hammo, Tamatem’s founder and CEO, said the company is in one of its most transformative years, citing new games, the Playable Factory acquisition and team expansion. - Hammo said Tamatem is continuing to invest in local payments, technology and strategic partnerships.

What's next: - Tamatem plans to keep expanding its partnerships with global developers and publishers. - The company is expected to use its China presence to find new publishing opportunities and bring more titles to MENA players. - Tamatem will keep investing in tools and infrastructure that support long-term game operations in the region. - The company said it will continue building links between global developers and the MENA market while showcasing Arab gaming capabilities on an international stage.

The bottom line: - Tamatem is turning ChinaJoy from a trade show appearance into a platform for global growth, regional leadership and cross-border dealmaking.