Human Touch returns to the Hampton Classic as wellness sponsor

Human Touch will return to the Hampton Classic Horse Show Aug. 23-30 in Bridgehampton, New York, extending its sponsorship that began in 2019. The company will showcase massage chairs and recovery technology for riders, trainers and attendees at one of the country’s premier equestrian events.

Why it matters: - Human Touch is using the Hampton Classic to keep its wellness products in front of riders, trainers and spectators during a high-demand competition week. - The event gives the company a direct way to position massage and recovery technology as part of equestrian training and post-ride recovery.

What happened: - Human Touch will return to the Hampton Classic Horse Show from Aug. 23-30, 2026, in Bridgehampton, New York. - The company has sponsored the equestrian event since 2019. - Human Touch will welcome riders, trainers and attendees to experience its massage and recovery technology throughout the week. - The company will be located near the southeast entrance in the Boutique Garden. - Human Touch will display the Super Novo X and Super Novo 3.0 massage chairs.

The details: - The Super Novo X is Human Touch’s flagship massage chair. - The Super Novo X combines DuoSync dual motor massage technology, Cloud Touch acupressure and the HT Flex S- and L-Track system. - The Super Novo X includes advanced full-body stretch functionality, 39 personalized massage programs and zero gravity seating. - The Super Novo 3.0 is Human Touch’s newest intelligent massage chair. - The Super Novo 3.0 combines Virtual Therapist AI with DuoSync massage technology and two synchronized quad-roller systems. - Users can tell the built-in AI wellness assistant how they want to feel and receive a custom massage program. - The Super Novo 3.0 also includes HT Flex track technology, full-body stretching, dual-lumbar heat and heated foot and calf massage. - Human Touch first exhibited at the FEI World Equestrian Games in 2018. - Human Touch later served as the Official Wellness Partner of the Split Rock Jumping Tour. - Since becoming a Hampton Classic sponsor, Human Touch has built relationships with riders and chair owners who use massage in their wellness routines. - For more information about Human Touch, visit the company’s website.

Between the lines: - The Hampton Classic appearance fits Human Touch’s broader push to link its products with athletic recovery, not just home relaxation. - The company is leaning on equestrian credibility and repeat event presence to reinforce its wellness positioning. - Troy Hinson, Equestrian Program Manager at Human Touch, said riders and longtime chair owners have told the company how the chairs support recovery and overall wellness.

What's next: - Human Touch will spend the show week giving attendees hands-on access to its massage chairs and recovery tech. - The company is likely to keep using equestrian events as a showcase for its wellness products and athlete-focused messaging.

The bottom line: - Human Touch is turning a marquee horse show into a live demo for its recovery technology and long-running equestrian wellness pitch.