InnerGroup names David Farrant global head of growth

InnerGroup has appointed David Farrant as Global Head of Growth to expand the company’s client base among brands running in-house marketing teams. The move comes as more brands bring marketing capabilities in-house and adopt AI faster than traditional advisory models can support.

Why it matters: - InnerGroup is targeting brands that are shifting more marketing work in-house and need operating models built for that change. - The appointment adds a senior growth leader as the company pushes across advisory, talent, studio, and automation services.

What happened: - InnerGroup appointed David Farrant as Global Head of Growth. - Farrant will be responsible for building the firm’s client base among brands with in-house marketing teams across InnerAdvisory, InnerTalent, InnerStudio and InnerAutomate. - Farrant reports directly to CEO James Sanderson. - InnerGroup announced the appointment on October 6, 2026.

The details: - InnerGroup’s InnerAssessment, completed by more than 250 in-house marketing leaders, found a recurring gap between what brands need and the advisory and implementation models they use. - James Sanderson said brands are restructuring how they work, moving more capability in-house, and adopting AI faster than most advisory frameworks were designed to handle. - Sanderson said InnerGroup was built to close the gap for brands that need a trusted external partner that understands in-house operations. - Farrant is based in the US and brings more than 25 years of commercial leadership experience across agencies and consultancies. - Farrant held senior growth roles at Tag, MullenLowe London and OLIVER. - At OLIVER, Farrant worked as New Business and Implementation Director, helping brands design, build and run bespoke in-house agencies and ecosystems. - Farrant helped build and scale Karma Design, a branding and design consultancy in the Bahamas, and led the business for more than a decade. - Most recently, Farrant advised agencies across the US, Europe and the Middle East on new business strategy and commercial transformation. - That advisory work included converting multiple six- and seven-figure opportunities across international markets.

Between the lines: - InnerGroup is framing the market around a structural mismatch: brands are changing their operating models faster than service providers are changing theirs. - The hire suggests the company wants more senior commercial firepower as demand grows for in-house marketing support tied to AI and operational change. - Farrant’s background in building in-house agency models fits InnerGroup’s pitch to brands that want implementation help, not just strategy.

What's next: - InnerGroup will use Farrant to expand relationships with brands running in-house marketing teams. - The company is likely to lean on its advisory, staffing, offshore production and AI automation offerings as it pursues that growth. - InnerGroup continues to operate across the US, UK, Canada, India and Australia as an EKCS company.

The bottom line: - InnerGroup is betting that more brands need help navigating in-house marketing, and it has hired a veteran growth executive to sell that message.